
Wilson Health Information announces Jim Granato joins WilsonRx® as VP of Sales and Marketing
NEW HOPE, PA – (BUSINESSWIRE) –February 4, 2009 - Wilson Health Information, a leading consumer insight firm, is pleased to announce the appointment of Jim Granato as Vice President of Sales and Marketing. Jim brings a broad range of healthcare brand marketing experience in trade publishing and electronic media to WilsonRx®.
In response to the increasingly competitive healthcare market environment and the growing needs of its pharmaceutical, pharmacy, and managed care clients and potential clients Mr. Granato will help to lead the company’s expansion into providing marketers with relevant healthcare information, analytics and research services. These services will allow them to refine their strategic goals and improve their market penetration. Supporting Jim’s efforts will be the WilsonRx® team of Aubrey McWatt, Larry Druth and Chris Miller.
Mr. Granato was formerly the publisher of Pharmacy Times, where he spent 11 years growing the publication by diversifying through a variety of channels and strategic alliances. These strategic alliance programs to pharmacies included a number of retailers such as supermarket/drug combos, mass retailers, pharmacy associations and other stakeholders in pharmacy. Partners included Walgreens, CVS, Rite Aid, Wal-Mart, Kroger, Supervalu, Safeway, Publix, Kerr, Longs, Bartell, Medicine Shoppe, Costco, Stop & Shop, A&P, Price Chopper, Kmart, Shopko, Pamida, NCPA, and NACDS. Mr. Granato has successfully developed and launched a variety of e-media platforms including the busiest web site in Pharmacy where pharmacists completed over 250,000 continuing education lessons during 2008, bi-weekly e-newsletters, e-mail market research, and what many OTC brands consider the “gold seal” of approval: Pharmacists’ OTC recommendations. Mr. Granato has also been responsible for creating start-up publications overseas.
“With his extensive background and experience, Jim will be a valuable asset in serving existing and potential new clients of WilsonRx®” said Jim Wilson, President of Wilson Health Information, “we are excited about working with Jim who is both a well known and highly respected addition to the WilsonRx® team.” The WilsonRx® Business Development and Research Associate Teams will all report up to Jim Wilson, the third generation pharmacist founder and team leader.
Wilson Health Information is an independent healthcare consumer research company. Wilson Health Information fields the annual WilsonRx® Satisfaction Survey™ and markets the WilsonRx® Pharmacy, Health Insurance, PBM and Treatment Satisfaction Reports™. For more information on the report, email info@wilsonrx.com or contact Jim Wilson at (215) 862-4581 or Visit http://www.wilsonrx.com.
© 2009 Wilson Health Information, LLC • All Rights Reserved.