For Immediate Release – Thursday, March 15, 2007
2007 Pharmacy Satisfaction Survey Results to Be Released
NEW HOPE, PA – (PR NEWSWIRE) – March 15, 2007 – Wilson Health Information, LLC, and Boehringer Ingelheim Pharmaceuticals, Inc., are preparing for the May release of the 2007 Pharmacy Satisfaction survey findings.
Fielded in January, the WilsonRx® survey comprises a nationwide representative sample of more than 33,000 household consumers across 48 continental states, encompassing the top consolidated MSA and 32 Medicare Part D Prescription Drug Plan markets.
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After the May data release, Boehringer Ingelheim Pharmaceuticals, Inc., will once again sponsor the publishing of these survey results in the annual Pharmacy Satisfaction Digest that identifies and measures shoppers’ perceptions of more than 300 pharmacy attributes, categorized by store type.
“This year’s survey is the most comprehensive to date,” explains Jim Wilson, R.Ph., MBA, President of Wilson Health Information, LLC. “More pharmacies, health plans and PBMs are evaluated than ever before.”
Now in its 8th year, the annual WilsonRx® study not only provides specific measurements of approximately 70 pharmacy chains across the country and more than 40 medical conditions, but also identifies “a wealth of historical data to guide pharmacies towards a better understanding of critical industry trends in the rapidly changing healthcare landscape,” states Wilson.
The 2006 Pharmacy Satisfaction Digest, sponsored by Boehringer Ingelheim Pharmaceuticals, Inc., demonstrated the trend that chains have continued to be the most commonly used type of pharmacy; however, in recent years, they have lost share to mail/online and mass merchant pharmacies. The 2006 study also revealed that those customers using mail/online would probably use their local pharmacy if the amount and price were identical.
In addition, last year’s data showed that the majority of Americans are not compliant in taking their medicines as prescribed, don’t fill all of their prescriptions and less than 25% indicate that they spoke to their pharmacist when they last filled a medication.
“Our research has shown that a sincere offer to counsel can be highly effective in increasing overall satisfaction and loyalty,” explains Wilson. “Customers are more satisfied, more loyal, and more likely to take their medications as prescribed if they are offered the opportunity to speak to their pharmacist.”
“The annual Digest produced by Boehringer Ingelheim Pharmaceuticals, Inc.,” Wilson states, “continues to provide healthcare executives with competitive intelligence and information about the level of satisfaction and importance ratings by consumers.”
The pharmacy industry will soon learn if the 2007 findings indicate that consumers continue to miss the chance to develop a relationship with their pharmacist, as well as additional information on the shifting trends in technology and medical coverage.
“The goal of the annual Digest is to assist pharmacies in identifying critical areas in their operations that will guide them to improving patient and customer satisfaction in order to increase their revenue and financial health,” states Wilson.
The 2007 Pharmacy Satisfaction Digest will be available at the August NACDS tradeshow and available in the Fall online at PharmacySatisfaction.com.
THIS MATERIAL MAY NOT BE USED FOR PROMOTIONAL PURPOSES WITHOUT EXPRESS WRITTEN PERMISSION FROM WILSON HEALTH INFORMATION, LLC
