For Immediate Release – Thursday, November 11, 2004

WilsonRx^® and MedicationAdvisor Launch New Integrated Service for Improving the Quality of Consumer Medication Information — The New Service Automates Medication Therapy Management (MTM) Programs for Pharmacists

NEW HOPE, PA – (PR NEWSWIRE) – November 11, 2004 – Wilson Health Information, LLC, America’s leading Independent Consumer Satisfaction Research firm, and MedicationAdvisor, a provider of state-of-the-art drug information services for the consumer market, today announced the launch of a new integrated service that brings next-generation personalized drug information to a broad market.

“As a result of this partnership, both health professional and consumer visitors to the WilsonRx^® site will have immediate access to credible, constantly-updated drug information that provides patient-specific analysis of drug regimens,” said Jim Wilson, RPh, MBA, president of Wilson Health Information, LLC.

“With the growing use of pharmaceuticals in our society comes a growing risk of adverse drug events and medication errors. We believe the kind of personalized drug information we now offer can improve the quality of communication between pharmacists, physicians, and patients and result in improved safety and compliance,” he added.

The new service features a co-branded version of MedicationAdvisor that allows health professionals and consumers an opportunity to create personalized drug regimen profiles that are then electronically analyzed for patient safety and appropriateness.

“Our goal at MedicationAdvisor is to give professionals and consumers the tools and patient-specific information they need to manage medications appropriately and safely while highlighting opportunities for improvement. We believe that the focused use of information technology at the right time and place can dramatically improve the quality and safety of drug treatment, thereby reducing the risk of error and injury,” said Timothy McNamara, MD, MPH, president of MedicationAdvisor’s parent company, Applied Informatics, LLC.

“So we are particularly excited to work with Wilson Health Information to make such tools broadly available,” McNamara said.

“These are exciting times,” Wilson noted. “The imminent changes to the Medicare program as a result of the Medicare Modernization Act make this launch very timely. We believe that the patient-specific analyses (MedPlans) that MedicationAdvisor provides can be a core part of the MTM (Medication Therapy Management) programs proposed by the Center for Medicare and Medicaid Services under the Act. We believe MedPlans can automate and streamline significant portions of pharmacy MTM activities while providing the documentation trail necessary for federal reimbursement for pharmacist cognitive services.”

Wilson Health Information, LLC, (www.wilsonrx.com) is an independent, privately owned healthcare consumer Research Company providing unique insight into healthcare satisfaction issues.

MedicationAdvisor (www.medicationadvisor.com), a business unit of Applied Informatics, LLC, offers state-of-the-art electronic analytic tools that help consumers understand the benefits and risks of their medications and help professionals manage complex drug regimens. MedicationAdvisor provides the basis for consumers to have informed discussions about their medications with physicians and pharmacists.

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THIS MATERIAL MAY NOT BE USED FOR PROMOTIONAL PURPOSES WITHOUT EXPRESS WRITTEN PERMISSION FROM WILSON HEALTH INFORMATION, LLC

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