Loyalty Cards Covered
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Loyalty Card Report
Objective: |
Measure customer satisfaction with their loyalty card, with the cost savings expected by using the card, and with the ease of enrolling and understanding the benefits of their loyalty card. |
Date of Survey: |
February-March 2006 |
Description of Survey: |
A self-administered, mailed, 8 written pages, alternating format questionnaire. |
Sample: |
6,003 qualified respondents who have a loyalty card |
Statistical Confidence: |
±1.26% at the 95% confidence level |
Topics Evaluated
- Number of Cards Used
- Cost-saving Satisfaction
- Satisfaction with Ease-of-Enrollment
Card Demographics
- Age
- Ethnicity
- Computer Use/Ownership
- Income
- Household Size
- Marital Status
- Region
- Health Status
