Ethnic Markets Report
WilsonRx® captured and analyzed the responses from more than 32,000 households throughout the United States comparing and contrasting how customers of different ethnicities perceive their pharmacy, pharmacy benefits, health insurance and medical treatments.
This report provides healthcare marketing executives with a comprehensive understanding of consumer perceptions by ethnicity and compares the perceptions of African American, Asian, and Hispanic/Latino households.
The Ethnic Markets Report can be used to identify customer specific strengths and weaknesses by pharmacy chain, pharmacy benefit plan and health insurer. In addition, as a subscriber to the report you will be able to conduct additional customer research among panel respondents and in some cases make promotional use of report findings.
Type of Pharmacy Used Most Often by Ethnicity
Pharmacies used vary considerably by ethnicity. Chains are most commonly used by customers of all ethnicities, except Native Americans. Native Americans are the most likely to use independents and clinic pharmacies. African Americans are the most likely to use chains. Caucasians are more likely than customers of other ethnicities to use food store pharmacies. Mail/online pharmacies are most commonly used by Asians and Caucasians.
This report contains member demographics, number of prescriptions filled and refilled, prices paid for prescriptions, out-of-pocket monthly spending on prescriptions, non-prescription/OTC products, and ratings of what is important and how satisfied members were with their pharmacy, health insurance and pharmacy benefit coverage.
