Age Segmentation Report
Consumer Perceptions by Age
WilsonRx® captured and analyzed the responses from more than 32,000 households throughout the United States comparing and contrasting how customers of different ages perceive their pharmacy, pharmacy benefits, health insurance and medical treatments.
Provides an understanding of consumer perceptions by age by comparing young (49 and under), middle aged (50 to 64) and senior (aged 65+) consumers to identify specific strengths, weaknesses and opportunities by pharmacy chain, PBM, MCO, and medical treatment.
Type of Pharmacy Used Most Often to Fill Prescriptions – by Age
Chain pharmacies are most commonly used among respondents in all age groups. However, as pharmacy customers age, they are much less likely to use chains and considerably more likely to use mail/online and clinic pharmacies. Respondents over age 65 are almost twice as likely to use mail/online pharmacies, compared to those under age 50. Young pharmacy customers are slightly more likely to use mass merchant and food store pharmacies.
Whether Filled All Prescriptions During Past Year – By Age
As respondents age, they tend to be much more compliant in terms of filling all their prescriptions.
This report contains member demographics, number of prescriptions filled and refilled, prices paid for prescriptions, out-of-pocket monthly spending on prescriptions, non-prescription/OTC products, and ratings of what is important and how satisfied members were with their pharmacy, health insurance and pharmacy benefit coverage.
