Survey Research Reports
Measures what is important to consumers and how each issue is perceived. Survey Research Reports analyze and report “information insight.”
Synergy: Pharmaceutical Companies, Health Plans, PBMs and Pharmacy Chains
Pharmaceutical companies are well positioned to play a vital role in helping Health Plans, PBMs and Pharmacy Chains understand their customers’ perceptions of important issues which can be addressed to improve their healthcare. This can be accomplished through the sponsorship, publication and dissemination of Consumer Satisfaction Reports that WilsonRx® can generate from its extensive database. The 2007 survey includes questions on Medicare Part D, thus providing valuable insights relative to this change in prescription drug benefits. The database also allows pharmaceutical companies to bring to light important perspectives by highlighting Health Plan, PBM and Pharmacy Chain considerations for specific disease states. This is a win-win situation for everyone: actionable data for Health Plans, PBMs and Pharmacy Chains, and access to key Senior Executives for the pharmaceutical companies.
With each of the following research reports, you will be able to see how your services compare to your competition and formulate better strategies for successful marketing and higher customer satisfaction and loyalty.
